KT, South Korea's WiBro service provider, is doing aggressive marketing in an attempt to have as many opportunities to meet potential customers as possible and thereby to become more approachable to them. For example, KT receives subscribers' applications at E-Mart, one of the largest retail chains in Korea and provides customers with a wide range of choices by introducing pre-paid plans.
Forging alliances with notebook manufacturers such as Asus, Kohjinsha and Pixel Lab Korea for joint promotion, the operator is now turning its eyes beyond the border. For travelers visiting Korea via Haneda Airport, the company provides WiBro rental service.
"The opening of the rental counter at Haneda will help foreigners visiting Korea have easier access to WiBro," KT says.
The strong marketing drive is the preparation for the enlargement of service coverage to 19 cities near Seoul in October. The company wants to attract customers' attention in advance.
A broader coverage is great, but it can not be the very solution to imminent problems that KT WiBro is faced with.
The coverage is still limited and the network quality is extremely poor. Complaints about service disruption and complicated process of service cancellation are ceaseless.
KT has about 180,000 WiBro subscribers and aims to reach 400,000 by the yearend, which seems to be unattainable. The telecom operator should realize much hype without quality improvement will get it nowhere.
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