The 4th generation mobile communication service or 4G arouses hopes throughout the mobile industry. Service providers see the 4G as an opportunity to earn more from data revenues, expand their business into fixedline-mobile convergence and collaborate with other industry sectors. Manufacturers expect they can sell new devices by taking advantage of this paradigm change. Then what good will 4G do for consumers?
In a recent report, LG Economic Research Institute remarks while the 3G marked the very arrival of a variety of data services, the 4G will bring the data services to a degree of perfection. For instance, 100 Mbps speed that is only possible over fixedline broadband as of now will be achieved by wireless internet, which makes a wide range of revolutionary services a reality.
One of those “dream” service is mobile internet telephony. Unlike conventional mobile network, there is no exclusive voice network for 4G and 4G voice service uses the internet. The 4G internet phone is a packet-switched service that costs less than circuit switched conventional mobile telephony. Accordingly, consumers can expect cheaper plans in 4G, the report says.
IPTV is also likely to go mobile. Presently, the fixedline high-definition IPTV service requires 100Mbps-grade internet access that 4G technologies can meet. The mobile IPTV can provide far more channels and more diverse interactive services than fixedline IPTV.
According to LGERIE, 4G is capable of large-scale content delivery, which will encourage the development of various services. For instance, high-definition images will be useful for health-care service, network games or home-networking.
Mobile web surfing, mobile access to fixedline web and video phone that arrived with the advent of 3G will come into wider use in the 4G era. Mobile web surfing will become more user-friendly, while a dramatic change will occur in the internet access over mobile network. Video phone will overcome major imperfections caused by technology limitations of 3G such as frequent disruptions and poor picture quality.
However, LGERIE warns 4G services might end up being used for marketing ploys, if they fail in meeting consumers’ expectations and merely overheat competition.
Drawing an example from 3G, the report points out video call, one of the typical 3G services, attracted only few customers and some 3G cell phones were launched without the function. Without new values for consumers, 4G will only cause unnecessary marketing competition, the research institute says.
It is also worrying that the expansion of convergence triggered by 4G might eat into existing telecom market, as the growth of convergence services will cause decline in revenues from fixedline broadband and wireless voice communications.



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